Shopping online


When you buy online, you have the right to the same protections under consumer law as buying in a shop.

When you buy products or services online you are entering into a contract called a distance contract. A distance contract is where you buy a product or service online, over the phone, by mail order, or from a door-to-door salesperson.

With this type of contract, you do not enter into the contract in person and you cannot check the products before you buy. Because of this, you have additional protections under EU law.

The Consumer Rights Directive 2011/83/EU (CRD), gives you extra rights when you enter into a distance contract with sellers based in Ireland and other EU countries. These rights do not apply to consumer-to-consumer deals (that is where you buy from a private individual) or if you buy from a trader based outside the EU.

After 1 January 2021, if you are buying online from a UK trader, you may not automatically have the same consumer rights. You can read more about buying online from the UK after Brexit.

This page explains your consumer rights when you shop online from a trader based in Ireland or elsewhere in the EU.

Check you are buying from a legitimate business

When you’re shopping online it is always important to do your research and pay securely. If you are worried about whether you are buying from an authentic website, research the company to make sure it’s a legitimate business. You should check:

  • Contact details such as phone number, email, and physical address. Beware of websites that only have a contact form and no other contact information.
  • Online reviews, to find out about other people’s experiences. Don’t just use one source of reviews as these could be fake. Check reviews on social media channels or independent online resources like Trustpilot.
  • Terms and conditions, so you know exactly what you are agreeing to.
  • The website is secure by looking for a closed security padlock symbol in the browser window bar (where the website address is located). Click on it to check for an encryption certificate. The website address should begin with ‘https://’ - the ‘s’ stands for ‘secure’.
  • For spelling or grammatical mistakes which are a sign of scam.

You can find out more advice about scams and fraud.

Your right to information before you buy

Before you buy something, you gather information on the options and prices available. Under consumer law, it is an offence for any seller to make a false or misleading claim about goods, service and prices that would distort your buying decision.

Under the CRD you are entitled to certain information before you make an online purchase.

Before you buy You must receive clear information including:
  • Trader’s trading name, address and phone number
  • Main characteristics of the goods or service
  • Total price including any taxes
  • Extra charges such as delivery or postal charges
  • Arrangements for payment and delivery
  • If there is a right to cancel and the conditions, time limit and procedures for cancelling
  • If you will have to pay the cost of returning goods that are not faulty
  • The estimated cost of return if the goods cannot be returned by standard post
  • The complaints handling policy
  • How long the contract is (if you have a contract) and how you can end it if it is extended automatically or is of unlimited duration
  • The minimum duration of your obligations under the contract

For digital content, such as downloadable films and books or computer programs, games or apps, you have the right to clear information about:

  • Details on which software and hardware the content works with
  • Information about copyright protections
  • Your right to cancel buying the digital content up to the point where downloading or streaming of the content begins
At checkout The seller must give you the following information:
  • The total cost
  • If delivery restrictions apply
  • Which methods of payment are accepted
  • A warning that by placing an order, you explicitly acknowledge an obligation to pay – for example, by clicking a button labelled ‘order with obligation to pay’ or similar

The above information must be provided, at the very latest, by the time you get to the payments page and place the order.

After buying You must receive written confirmation of your transaction, on paper based or in a durable format such as email.

You want to cancel an order

Under the CRD, you have 14 calendar days to change your mind without having to give a reason. This right to cancel is also known as the ‘cooling-off period’.

Your right to cancel begins from the moment you place the order. However, your ‘cooling-off period’ will depend on the type of purchase you made, as follows:

  • Products (goods): Starts the moment you receive the product. You have 14 days to tell the trader you want to cancel and then a further 14 days to return the products. You may have to pay for the cost of returning the products.
  • Services: Starts the moment you sign up to the contract for services and ends 14 days after you sign the contract. You have a further 14 days to return any equipment (for example, modem or TV box) that came as part of the service.
  • Digital content: Starts the moment you sign up to the contract and ends 14 days after you sign up. This right automatically ends if you begin downloading or streaming the content.

How to cancel - Before the cooling-off period ends, you should let the seller know in writing that you want to cancel. You can do this by email or post, or by using the cancellation form provided by the seller.

Exclusions - The cooling-off period does not apply to certain purchases. Examples are personalised products or leisure services such as hotel bookings, car rental or concert tickets.

Your Europe has more information about your right to cancel and return.

Right to a refund within 14 days of cancellation

You must be refunded within 14 days of cancellation, including standard delivery costs. A seller may not process the refund until they have proof that items have been sent back.

Delayed or non-delivery

The CRD sets out the following rules for delayed or non-delivery:

  • You must receive your products within 30 days of buying them (unless you agreed to a different timeframe for delivery)
  • If the products are not delivered within the time agreed, you can ask the seller to deliver the items again by an agreed date
  • If the seller fails to deliver within this additional period, you can cancel the contract and get a refund of all the money you paid without delay
  • If, at the time of buying the goods, you told the seller that delivery by a certain date was essential (for example, for an event) and the seller agreed, you can cancel the contract and get a refund if they fail to deliver as promised
  • You can also cancel the contract and get a refund if the seller has stated that they cannot or will not deliver the goods

Faulty goods

Under the Sale of Goods and Supply of Services Act, 1980 all products must meet certain conditions of quality, performance and durability. This means that when you buy something it has to be:

  • Of satisfactory (merchantable) quality - this means of reasonable and acceptable standard, taking into account other factors such as durability and price
  • Fit for the purpose you bought it for – they should work and do what they are reasonably expected to do
  • As described - they must match any description given in an advert or other information provided by the seller at the time of sale

The same rules apply for products or services you bought online.

Under consumer law you are entitled to certain remedies when something you buy is not of merchantable quality, fit for purchase or as described. A remedy can be in the form of a repairs, replacements and refunds.

If the fault appears within the first 6 months, it is assumed that the problem existed when you received the goods and it’s up to the seller to prove otherwise. If the fault appears after the first 6 months, you may be asked to prove that the problem existed when you received it.

You can find more information about guarantees and warranties and repairs, replacements and refunds.

Other consumer rights when shopping online

EU law provides you with the following extra protections when shopping online:

  • Right to equal access to websites throughout the EU
  • Protection against certain practices that are always banned within the EU

Equal access to websites throughout the EU

Under rules on Geo-blocking, you have the right to equal access to the digital market throughout the EU regardless of where you are living. The Geo-blocking Regulation (EU Regulation 2018/302) (pdf) has applied across the EU since December 2018 and aims to stop the practices of geo-blocking and geo-discrimination.

As a result of the Geo-blocking Regulation businesses within the EU can no longer do the following:

  • Restrict your access to a website that was intended for consumers within a particular geographic area
  • Force you to buy from a particular website intended for that country or group of countries alone
  • Limit you to a particular website, even if you consent to being redirected to that website
  • Automatically redirect you to another website set up for that location
  • Treat payment methods differently based on your location

‘Geo-discrimination’ can also happen off-line. For example, if you are physically present in a trader’s premises and are prevented from buying a product or offered different conditions, such as higher price, because of your nationality or place of residence.

The European Commission has more information about geo-blocking.

Other banned practices under CRD

The CRD bans a number of practices across the EU, including:

Ban on pre-ticked boxes EU traders are banned from using pre-ticked boxes on websites to charge extra for services (such as priority boarding on planes)
Ban on surcharges Traders are not allowed to charge more for particular payment types, for example credit card payments, than it costs them to provide such payment option
Ban on hidden fees and charges You do not have to pay for any delivery costs or other charges which you were not told about in advance
Passing of risk The trader is responsible for any damage to or loss of your goods from the time they are dispatched until you (or a third-party chosen by you) receive them

Tax payable on products bought online

Most major online retailers delivering within the EU will apply the VAT of destination rule. If the company you buy from sells goods over a certain value to your country, they have to apply VAT in the country where the goods are delivered – VAT of destination. The maximum amount for these cross-border sales is set by each EU country at either €35,000 or €100,000. You should be told how much VAT you have to pay at checkout.

If you buy a product from a seller based outside the EU, you have to pay VAT, as well as customs duty for products over €150.

You may also have to pay VAT and excise duty for certain types of products such as alcohol and tobacco.

Revenue has more information about buying goods online and VAT. You can read more about taxes and other charges when you buy online from the UK after Brexit.

If things go wrong

Shopping online is convenient, but it can be harder to sort out problems. If things do go wrong, you should contact the seller (in written format if possible) explaining what the issue is and how you would like it to be corrected.

If you are not satisfied with the seller’s response

If the problem is not resolved with the seller within a reasonable period of time or is not completely resolved to your satisfaction you can:

Find out more about making a complaint.

If you need more help

If you cannot resolve the problem yourself, you can contact the following consumer bodies for advice and support:

  • Dispute with an Irish-based trader: Contact the Competition and Consumer Protection Commission (CCPC)
  • Dispute with a trader based in another EU country: Contact the European Consumer Centre (ECC) Ireland

Find out more about consumer protection organisations.

Further information

When you’re shopping online it is always important to do your research and pay securely. You can find out more advice about scams and fraud.

Competition and Consumer Protection Commission

Bloom House
Railway Street
Dublin 1
D01 C576

Opening Hours: Lines open Monday-Friday, from 9am - 6pm
Tel: (01) 402 5555 and (01) 402 5500

ECC Ireland

ICONIC, The Masonry
151-156 Thomas St
Usher’s Island
Dublin 8
D08 PY5E

Tel: (01) 879 7620

Courts Service

15-24 Phoenix Street North
Dublin 7

Tel: +353 (0)1 888 6000
Page edited: 3 June 2022