Advertising and promotions

    Consumers in Ireland and the EU are protected from false or misleading advertising. Find out what the rules are covering advertising and who monitors and enforces those rules.

    There are EU and Irish rules on the information that product labels must show. Find out the rules that apply to manufacturers and how your rights are protected.

    Retailers and other business must follow strict rules on the way prices should be displayed. Find out more about pricing rules and your rights.

    Consumer law protects you against unfair, misleading and aggressive sales practices that are likely to affect your buying decision. Find out more about the rules on unfair practices.