Advertising and promotions

Consumers in Ireland and the EU are protected from false or misleading advertising. Find out what the rules are covering advertising and who monitors and enforces those rules.

Product labelling
There are EU and Irish rules on the information that product labels must show. Find out the rules that apply to manufacturers and how your rights are protected.

Rules on pricing
Retailers and other business must follow strict rules on the way prices should be displayed. Find out more about pricing rules and your rights.

Unfair sales practices
Consumer law protects you against unfair, misleading and aggressive sales practices that are likely to affect your buying decision. Find out more about the rules on unfair practices.