Advertising and promotions

  • Consumers in Ireland and the EU are protected from false or misleading advertising. Find out what the rules are covering advertising and who monitors and enforces those rules.

  • There are EU and Irish rules on the information that product labels must show. Find out the rules that apply to manufacturers and how your rights are protected.

  • Retailers and other business must follow strict rules on the way prices should be displayed. Find out more about pricing rules and your rights.

  • Consumer law protects you against unfair, misleading and aggressive sales practices that are likely to affect your buying decision. Find out more about the rules on unfair practices.