Shopping from home


Shopping from home is also known as distance selling and includes purchases made by e-mail, fax, telephone, internet shopping and mail order. Distance selling involves communication between a trader and a consumer where they are not in each other's physical presence.

When you enter into a distance contract with a trader you have the right to expect the same consumer protection as you would have if you bought the goods in a local shop. The goods should be of merchantable quality, fit for the purpose intended and as described. Because you are entering into a distance contract you have additional protection under EU law.

The European Directive on consumer rights (Directive 2011/83/EU) (known as the Consumer Rights Directive) aims to ensure that consumers can expect the same minimum level of protection no matter where a trader is based in the European Union (EU). The Directive was incorporated into Irish law by the European Union (Consumer Information, Cancellation and Other Rights) Regulations 2013 (SI 484/2013) with effect from 13 June 2014.

Remember, you are protected whether you purchase the goods in Ireland or another member state. If you buy from a website or a catalogue based outside the EU, any problems that arise may be more difficult to solve - so check the terms and conditions.

Brexit and buying online from a UK business

The UK left the European Union on 31 January 2020. The British government has negotiated a withdrawal agreement with the EU and this came into effect on 1 February 2020. The UK is now in a transition period while the UK and EU negotiate additional arrangements.

During the transition period, all EU regulations will continue to apply to the UK. The transition period will last until 31 December 2020, unless an extension is requested.

Your consumer rights remain the same if you are buying from UK traders during the transition period. However, after the transition period ends, your consumer rights may change.

From 1 January 2021, you may have to pay certain taxes and duties if you are buying from UK traders. You may have to pay customs duty, excise duty and VAT.

You can find detailed information about your consumer rights and Brexit and how online shopping may be affected after the transition period ends.


Under the Consumer Rights Directive:

  • Unless agreed otherwise, the trader must deliver the goods to you without undue delay and not later than 30 days from when the order was placed.
  • If the trader does not deliver the goods within the time agreed, you may ask the trader to make the delivery within an additional period of time, unless it is not appropriate in the circumstances.
  • If the trader fails to deliver the goods within the agreed time or the additional period (if any), you may reject the contract and the trader must refund all the money you paid under the contract, without undue delay.

The Directive does not apply to certain types of contracts, including:

  • Social services and healthcare contracts
  • Gambling contracts
  • Contracts for financial services like insurance or banking
  • Contracts for the sale of land
  • Contracts for the construction of new buildings or substantial conversions
  • Residential accommodation rental contracts
  • Package holiday contracts
  • Timeshares and long-term holiday product contracts
  • Contracts for food and drink delivered to the consumer by regular roundsmen (for example, milkmen). However, once-off transactions are covered.
  • Contracts concluded by means of automatic vending machines or automated commercial premises
  • Contracts concluded with telecommunications operators through the use of public payphones

Consumer information

Before you are bound by a distance contract the trader must make certain information available to you including:

  • The trader's name and address as well as the address to which to address complaints
  • The main characteristics of the goods or service
  • The price of the goods - including all taxes
  • Delivery costs, where applicable
  • Arrangements for payment
  • The trader’s complaints handling policy
  • Whether a right to cancel exists and the conditions, time limit and procedures for doing so
  • Whether you will bear the costs of returning the goods
  • The estimated cost of returning the goods if you have to bear the cost and they cannot be returned by normal post
  • Conditions of after-sale customer assistance and services, and commercial guarantees
  • The duration of the contract, if applicable, and the conditions for terminating it if it is extended automatically or is of unlimited duration
  • The minimum duration of your obligations under the contract, if applicable
  • The cost of communication between you and the trader, if it is above a basic rate

The information on digital content, such as downloadable films and books, must be clear as to the compatibility of the digital content with different hardware and software. It must also include any technical protection measures, for example, the number of copies that can be made.

If a right to cancel exists, the trader must make available to you the standard cancellation form (including cancellation rights and instructions) as set out in the Directive.

Where a distance contract is concluded through a trading website, the website must indicate clearly, and at the latest at the beginning of the ordering process, whether any delivery restrictions apply and which means of payment are accepted.

Where a distance contract is concluded by electronic means the trader must ensure that, when placing an order, you explicitly acknowledge that the order implies an obligation to pay. If this entails activating a button or something similar, the trader must ensure that the button is labelled with the words ‘order with obligation to pay’ or similar, indicating that the order entails an obligation to pay the trader. If this requirement is not complied with, you are not bound by the contract.

Additional payments

The use of default options, for example, pre-ticked boxes, which you are required to change in order to avoid paying for some additional service or item is not allowed. You must actively select such options otherwise you do not have to pay. If there is a dispute, the trader is required to prove that he sought your express consent to the additional payment.

Fees and charges

A trader cannot charge you more for using a particular means of payment, such as a credit card, than the cost to the trader for using that means of payment. If there is a dispute, the trader is required to prove they are compliant with the Directive.

Similarly, if a trader operates a telephone helpline, the trader cannot charge you more than the basic telephone rate for calls to it.

Confirmation of contract

The trader must provide confirmation of the concluded contract to you in a durable format, such as a letter or email. It should include the information mentioned above, if not already supplied in a durable format. It should be provided within a reasonable time after the contract was concluded, and at the latest:

  • When the goods are being delivered or
  • Before a service is provided

Cooling-off period

You are entitled to a cooling-off period of 14 days, which begins on the day that you receive the goods. In the case of a service, the cooling-off period begins on the day the contract for distance selling was concluded.

In the case of digital content, the cooling-off period expires when the downloading or streaming starts.

During the cooling-off period, you can cancel a distance contract without giving a reason and without incurring charges or penalties, other than possible charges incurred in returning the goods.

If a trader fails to provide you with information on the right to cancel, the cooling-off period is extended to 12 months from the date it would have expired if the information had been provided. If the trader provides the information within this 12-month period, the cooling-off period expires within 14 days of the consumer receiving it.


To cancel the contract, you must inform the trader of the decision to cancel using either the prescribed cancellation form, or some other method, before the cooling-off period expires. There is no requirement to give a reason for cancelling. If there is a dispute, it is up to you to prove the cancellation was carried out correctly.

You must send the goods back within 14 days of informing the trader of the cancellation. You have to pay for the cost of returning the goods unless you were not informed before ordering that you would have to bear the cost.

Upon cancellation, the trader is obliged to repay all payments you made, including delivery charges, within 14 days. If you choose a more expensive type of delivery than the trader’s cheapest standard delivery, you are only entitled to be refunded the cost of the cheaper delivery type. The trader can withhold repayment until the goods are returned or you supply evidence that you have sent the goods back.

Once the contract is cancelled, any credit agreements entered into at the time of the contract are cancelled as well.

Cancellation will not be accepted in certain cases including where:

  • The provision of services have already begun with your agreement
  • The price of the goods or services is dependent upon financial market fluctuations that are beyond the trader's control
  • The goods cannot be returned because they were made according to your specifications or were personalised for you
  • The goods are liable to deteriorate or expire rapidly
  • The goods seals have been broken by you and cannot be returned for health protection and hygiene reasons
  • The goods are audio/video tapes or computer software whose seals have been broken by you
  • The goods are newspapers or magazines
  • The goods were purchased at a public auction

Tax payable on goods

If you buy goods online or by mail from another EU Member State you may pay VAT at the rate that applies in Ireland. However, if the supplier that you are buying the goods from has not exceeded the Distance Sales Threshold in Ireland then you will pay VAT at the rate appropriate to that product in the Member State of purchase. You will usually be informed of the amount of VAT payable at checkout.

Goods ordered from outside the EU that cost more than €22 may be liable for VAT. If they cost more than €150 they may also be liable for customs duty.

Excise duty and VAT are chargeable on excisable products such as alcohol and alcoholic beverages, tobacco and tobacco products and mineral oils forwarded from other member states of the EU.

You can find more information on Revenue’s website.

If you return the goods you purchased, you may be able to reclaim the taxes and duties charged providing you have the required paperwork. Contact your local Revenue office for more information.

Credit card fraud

If your credit card has been used fraudulently, you can cancel any payments made under a distance contract and you are entitled to the return of those payments immediately. Payments can be cancelled by contacting the bank or building society where you hold your credit card. You should always keep the telephone number in a safe place in case you need it.

If you discover (or even suspect) that your card has been used in a fraudulent manner, then you should contact the relevant financial institution straight away.

If your card has been used fraudulently, your liability cannot exceed €50 under the European Union (Payment Services) Regulations 2018. However, your liability may be lower than €50 - check with your credit card provider.

Inertia selling

It is illegal for a trader to demand payment for unsolicited services. Book clubs are a very good example of inertia selling and the most common kind. If a trader sends you an item that you did not order and does not provide for return post, it cannot then try to invoice you for the product or initiate debt collection proceedings against you.

However, if you are contracted to a trader and receive unwanted books or CDs, you should check your contract as it may contain a term that commits you to receiving 4 or 5 items a year. If this is the case, the trader's actions cannot be considered inertia selling. It is therefore very important for you to read the contract carefully before committing yourself to it.

Waiving your rights as a consumer

You cannot waive the rights conferred on you by the Consumer Rights Directive.

How to complain

When making a complaint, you should firstly contact the trader and inform them of your complaint. If you are not satisfied with the response, you may be able to get help with your complaint.

If your complaint is against a trader here in Ireland, then you should complain to the Competition and Consumer Protection Commission (CCPC), which has responsibility for enforcing the Regulations. The CCPC can appoint officers to search, inspect and remove documents from the premises of offending traders.

If a trader fails to comply with legal obligations, then the distance contract will be rendered unenforceable. The supplier is then exposed to the risk of criminal prosecution and fines of up to €60,000 or up to 18 months in prison, or to both.

If the trader is in another EU member state, you can contact the European Consumer Centre Ireland (ECC Ireland) which is part of the European Consumer Centres Network (ECC-Net) and it may contact the trader and try to resolve your dispute. If appropriate, ECC Ireland may forward your case to an alternative dispute resolution (ADR) organisation in the other country. ADR should be considered, before legal action, as an opportunity to settle a dispute out of court, if your attempts to resolve the dispute directly with a trader proved unsuccessful. You can get further information on ADR in the EU by contacting ECC Ireland.

The online dispute resolution (ODR) Regulation (SI 500/2015) came into effect on 9 January 2016. A new online ODR platform developed and operated by the European Commission acts as a single point of contact for consumers and traders, within the EU, who seek to resolve disputes arising from online shopping.

If the trader is based outside the EU, you can direct your complaint to after you have tried to solve the problem directly with the seller. also tries to protect consumers from internet scams.

Where to complain

ECC Ireland has published a leaflet on online shopping (pdf).

ECC Ireland

Macro Centre
1 Green Street
Dublin 7
D07 X6NR

Tel: (01) 879 7620
Fax: (01) 873 4328

The Competition and Consumer Protection Commission website contains information on buying online.

Competition and Consumer Protection Commission

Bloom House
Railway Street
Dublin 1
D01 C576

Opening Hours: - Lines open Monday - Friday 9am - 6pm
Tel: (01) 402 5555 or 402 5500
Locall: 1890 432 432
Page edited: 4 February 2020